The ONE and only way to achieve great conversion rates is to drive traffic that is targeted to your niche audience and deliver them to your site. It’s understandable and not surprising that people always tend to think about traffic as either what you have to pay out of pocket, or what is free. So if you’re just getting your toes wet with online marketing, then you really should give serious thought to using article marketing, for many reasons. Article marketing… What was your first thought? Please rest assured, it’s not rocket science or anything even remotely hard to do, although you would be advised to learn some of the finer points about it. In this article we shall be discussing 3 such benefits to help you understand it better.
Online marketers really like article marketing because it tends to send traffic that is a great deal more targeted to your site and niche. It really only makes sense when you think about it because people read your articles before visiting your site.
When people read your articles, if they have no interest in your market, then they won’t click through to your site. It also makes sense that those with an interest in your article will have a pre-existing base of information within them. They will read your article to learn more about it and eventually take the action you want them to take. Your articles must convert, then your landing page also needs to convert; and then your website must do its job, as well. Just stop and think that your articles produce targeted traffic: That is a big part of the war, and you can always work on conversions later.
Do not discount the value of providing excellent content in your articles because that will get noticed by your readers. There is so much low quality content on the web that it really doesn’t take a lot to provide excellent content and get noticed. There are so many pluses when an audience recognizes you as someone who is credible, trustworthy, and sincerely wants to help. So if you can do that, then you will be in an incredibly stronger position to have successful marketing campaigns. They will have a feeling that if you give away such good information for free, then what can they get if they pay? That is why and exactly how articles are effective in driving the highest quality targeted traffic to a website.
Article directories – they’re great, but they are also not the end-all be-all destination for the articles you write. Build your own business and not the directory’s business, and so just post your articles on your blog/site, and once indexed then you submit them to wherever you want. Always write the best you can and provide value to readers, and if you succeed with that you’ll find people returning to read your stuff. You will be accomplishing a lot, and building a good relationship with your subscribers is only one of them.
If you are going to write articles, then be serious about it because half an effort almost never pays in the end.